Recently, the Shanghai International Auto Show, which has attracted much attention, officially opened, and many car companies have brought blockbuster new cars to the auto show for the first time. The Volkswagen and Audi brands under SAIC Volkswagen jointly participated in the exhibition, bringing a variety of new models. Among them, the most noteworthy of the Volkswagen brand is undoubtedly the ID. Next concept car. This flagship pure electric sedan will be mass-produced in 2024, further enriching the product line of the ID family.
SAIC Audi released the 2023 Audi Q5 e-tron, and also showed the progress of the layout of the innovative business model, and released the latest plan for the channel upgrade strategy and the dual-line evolution of fuel and electric products.

ID. Next concept car will be mass-produced next year
As a derivative model of ID.7, the blockbuster new car of this Shanghai Auto Show, the ID. Next concept car was built by SAIC Volkswagen and will be launched in China next year. It is believed that with its launch, the mid-to-high-end car products of the new car manufacturers will be under greater competitive pressure.
In addition, the Volkswagen brand has also launched the ID. pure electric 2023 upgrade model, with a suggested retail price starting at 162,888 yuan. Among them, ID.4 X and ID.6 X introduce new color schemes and carbon crystal black kits, and ID.3 opens up more optional options to enhance the fashion and sense of technology of the whole series. Up to now, SAIC Volkswagen ID. pure electric series has been launched for two full years, and the cumulative sales volume has exceeded 120,000, ranking first among joint venture electric brands. It can be seen that Volkswagen brand electric vehicles have been favored by more and more users.

In the fuel vehicle market, where Volkswagen has a great advantage, product upgrades are also being carried out. Xintuyue, endorsed by Wang Hedi, appeared at the Shanghai Auto Show. It has a tough and tough design, 2 appearance kits, 6 car colors and 8 official color changes, fully meeting the individual needs of young consumers.
In terms of power, Xintuyue is equipped with a brand-new 1.5T EVO II net-efficiency engine. The fuel consumption under WLTC comprehensive working conditions is reduced by 8.6%, the comprehensive fuel consumption per 100 kilometers is 5.93L, and the carbon dioxide emission is also reduced by 6.7g/Km. It is worth mentioning that it can be filled with No. 92 gasoline, which can greatly reduce the cost of use when the oil price is high.
In order to meet the car needs of young consumers in more scenarios, the SAIC Volkswagen Volkswagen brand also provides personalized modifications for all series of products, including personalized body color changing film, cockpit starry sky film, new streaming media/environment car 360/electric Functional upgrade services such as pedals. At present, the color-changing film for all models has been launched on the SAIC Volkswagen Super APP, with hundreds of colors to choose from. According to the plan, SAIC Volkswagen plans to open 200 customization centers this year to meet the personalized modification needs of users.
SAIC Audi released the latest plan

The SAIC Audi brand has brought the 2023 Audi Q5 e-tron this time, with a price of 298,500 yuan to 415,500 yuan, which has evolved again in terms of aesthetic design, driving experience, and intelligent configuration.
Among them, the cruising range of the 50 e-tron quattro has increased from 520km to 550km, further meeting the needs of consumers for daily use of cars. The 2023 Audi Q5 e-tron is equipped with AR-HUD head-up display, high-definition matrix LED headlights, new Audi digital virtual cockpit and many other configurations. It also comes standard with L2+ level automatic driving assistance and adds emergency driving assistance functions. Provide more comprehensive protection for drivers and passengers.
In terms of sales model, SAIC Audi is also actively exploring, introducing agents and service partners to join SAIC Audi's new retail business circle. Currently, 115 stores in 70 cities across the country have been put into operation. SAIC Audi will further enrich its channels in 2023, and deploy a "SAIC Audi User Center" in a mature auto city business district that integrates "new retail, warehousing, vehicle inspection, and delivery".
In terms of charging network, Audi brand exclusive charging stations have also been put into operation in urban business districts in Beijing, Shanghai, Guangzhou, Shenzhen and other places. At present, it has covered 55 cities across the country, settled in 85 popular supermarkets, and provided 210 Audi exclusive charging parking spaces.
In general, SAIC Volkswagen, which is playing at home, will participate in the dual-brand exhibition this time. It will release new products and upgrade old products. At the same time, it will also make a targeted layout to meet the individual needs of young users. I believe that in the next market competition, SAIC Volkswagen will be expected to quickly get out of the trough!